OUR FOCUS AREAS
Behind every product lies a thoughtful and long-term focus. Our symbols represent the areas that guide us in our work and serve as clear principles in our product development. They help us make conscious decisions from idea to finished product and ensure that every solution is designed with care, functionality, and quality in mind.
The well-being of children is always the starting point in everything we do. Through our symbols, we aim to clearly communicate our ambition to develop products that take different needs and circumstances into account. Our goal is to contribute to a more inclusive everyday life, where all children are given equal opportunities for development, learning, and a sense of safety on their own terms.
CALMING
Supports self-regulation, stress reduction, and improved focus.
COGNITIVE TRAINING
Encourages problem -solving, logical thinking, memory training, focus, and mental flexibility.
MOTOR SKILLS
Supports the development of fine and gross motor skills through movement, hand strength, and coordination.
COLOR RECOGNITION
Trains color learning, sorting, and visual attention.
QUIET ENVIRONMENT
Supports calm, noise-free play and focused learning.
TIME MANAGEMENT
Supports understanding of time, helps start and finish tasks, and stay on schedule.
EMOTIONAL AWARENESS
Supports understanding, recognizing, and managing emotions.
SENSES
Activates multiple senses to enhance learning and participation.
TACTILE
Provides tactile stimulation that calms, activates, and enhances engagement.
BALANCE
Supports body control, coordination, and stability.
Learn more about product development
The Expert Panel
For those who want to learn more about how we develop our products, the Expert Panel initiative provides insight into our work together with selected experts who test, evaluate, and contribute to improving our products in practice.